Frequently Asked Questions

General Services

We specialize in two separate but often connected services: translation and SEO. Our customers range from corporations needing document translation, local businesses crafting a new website, and expanding organizations looking to reach an international audience. From translating existing texts, to writing new content and optimizing for local SEO, we provide a one-stop solution that responds to several needs at once – while maintaining your brand’s integrity and goals.

When you work with multiple vendors, your brand voice gets diluted, timelines get complicated, and costs multiply. Our integrated approach ensures consistency across all content while avoiding costly cultural missteps. We understand how language, culture, and search behavior intersect – knowledge that’s crucial for authentic global communication.

We’re rooted in a passion for languages and cross-cultural communication. While others focus on volume, we focus on authentic connection. Our international team of content creators and specialized translators deliver solutions tailored to your specific goals, designed to produce measurable results that help you turn native, anywhere.

Our expertise spans technology, healthcare, finance, e-commerce, legal, travel and hospitality, manufacturing, and more. We believe every industry has unique communication challenges, which is why our team includes specialists who understand industry-specific terminology, compliance requirements, and audience expectations.

Multilingual SEO means we can provide 36o-degree SEO in multiple languages. Whereas some factors – like technical SEO – apply globally, others – like copy, content, keywords and the like – have to be adapted to match different audiences’ search behaviors, culture and desires. We specialize in providing full-service SEO in multiple languages.

We take care of all types of SEO: On-site, off-site, technical, and local SEO, doing so in multiple languages and locations. This ensures your website is optimized for any audience in any location. 

Strategic SEO content serves dual masters: search engines and human readers. While regular content might inform or entertain, our SEO content is crafted to build authority, answer specific search queries, and guide readers through your conversion funnel – all while ranking higher in search results.

We don’t just chase high-volume keywords. We analyze search intent, competitive landscapes, and your audience’s journey to identify opportunities where you can realistically rank and drive qualified traffic. Our strategy focuses on building topical authority rather than stuffing keywords.

SEO is a long-term investment. While some improvements may appear within weeks, significant organic traffic growth typically takes 3-6 months. However, well-crafted SEO content continues delivering value for years, making it one of the most cost-effective marketing investments.

Both. We can audit your existing copy and content to identify optimization opportunities – improving structure, enhancing keyword targeting, and updating information to maintain relevance. We also write new copy and create comprehensive content strategies based on gap analysis and competitive research.

Great SEO content doesn’t feel like SEO content. We prioritize reader experience first, then optimize for search engines. Our writers are skilled at naturally incorporating keywords while maintaining engaging, valuable content that builds trust with your audience.

Everything from comprehensive pillar pages and detailed guides to blog posts, product descriptions, and FAQ sections. We tailor content types to your industry, audience preferences, and where you need to build authority in search results.

We handle everything from marketing materials and websites to technical documentation, legal contracts, financial reports, and compliance documents. Our translators specialize in specific industries and document types to ensure accuracy and appropriate terminology.

This is where translation becomes transcreation. We don’t just convert words – we adapt your brand voice to resonate authentically with each target culture while maintaining your core identity. It’s about cultural fluency, not just linguistic accuracy.

Yes. We provide certified translations for legal proceedings, regulatory compliance, and official documentation. Our certified translators understand the critical nature of these documents and the potential consequences of inaccuracy.

Translation converts text from one language to another. Localization adapts content for specific markets, considering cultural nuances, local regulations, currency, date formats, and cultural references. It’s the difference between being understood and being native.

Our multi-tier process includes subject matter experts, specialized translators, and quality assurance reviewers. For technical or regulated industries, we work with translators who have relevant professional background, not just language skills.

Yes, though we never compromise quality for speed. We have systems in place for rush projects, including dedicated teams and streamlined workflows. However, we’ll always be transparent about what’s realistic within your timeline.

Absolutely. Marketing translations require creative adaptation – maintaining emotional impact and persuasive power across cultures. Technical translations prioritize precision and clarity. Each requires different expertise and approaches.

Great SEO content isn’t just about ranking – it’s about converting visitors once they arrive. We create content that attracts your target audience through search while guiding them toward your desired actions. It’s the perfect marriage of visibility and persuasion.

This is one of our signature services. We don’t just translate your content – we research local keywords, understand regional search behavior, and adapt your content to perform well in each target market’s search engines. It’s multilingual SEO done right.

Often, direct translation isn’t enough. We identify opportunities to enhance translated content with persuasive copywriting techniques that work in the target culture. The result is content that not only communicates your message but compels action.

Yes, and this is where we excel. We can audit your existing content, optimize it for your home market, translate and localize it for international markets, then ensure it performs well in local search results. It’s comprehensive international content strategy.

Imagine launching in Germany: We’d analyze your existing English content, optimize it for better performance, translate it while adapting for German cultural preferences, research German keywords, and create SEO-optimized German content that maintains your brand voice while speaking like a native German company.

We start with strategic discovery to understand your goals, audience, and challenges. Then we develop a tailored approach, whether that’s creating new content, optimizing existing materials, or planning international expansion. Throughout, we maintain clear communication and provide regular updates.

Pricing depends on scope, timeline, and complexity. However, integrated projects are typically more cost-effective than working with separate providers because we eliminate redundancies and streamline workflows. We provide detailed proposals after understanding your specific needs.

The more context, the better. We typically need information about your target audience, business goals, existing content, brand guidelines, target markets (for international projects), and preferred timelines. We’ll guide you through what’s most important during our initial consultation.

Yes. Whether you’re a startup expanding internationally or a multinational company refining your content strategy, we tailor our approach to your needs and budget. Good communication shouldn’t be limited by company size.

Timeline varies significantly based on scope. Simple copywriting projects might take days, while comprehensive international content strategies can take months. We provide realistic timelines during planning and keep you updated throughout the process.

Many of our clients work with us on retainer for ongoing content needs – whether that’s regular SEO content creation, continuous translation support, or comprehensive content management for multiple markets. We become an extension of your team.

Every business is different. During our consultation, we’ll analyze your current situation, discuss your goals, and recommend the best approach. Sometimes that’s a single service; often it’s an integrated solution that addresses multiple challenges simultaneously.

Reach out for a consultation. We’ll discuss your challenges, goals, and vision for connecting with your audience. From there, we’ll propose a tailored approach that helps you turn native, anywhere your business needs to go.

Absolutely. We often serve as strategic partners, helping businesses think through their content challenges and opportunities. Whether you need help planning international expansion or optimizing your existing content ecosystem, we provide both strategic guidance and tactical execution.

Ready to connect authentically with any audience?