Booking.com Lawsuit: How Hotels Can Reclaim Digital Strategy

The class action lawsuit is a clarion call for hotels to invest into website SEO and translation.

Why Marketing Translation and Transcreation Depends on Human Creativity

There is a stark difference between translation and transcreation, and while it’s likely that the former will continue to face the onslaught of AI, the latter will continue to be a human discipline.

FAQs and Customer Support Should Always be Translated to Serve Local Needs

Customer support and FAQs are an integral part of any digital presence nowadays, and their translation literally opens borders.

Comparing Translation and Localization: Key Differences and Pricing

Translation and localization rates are usually calculated differently, but what are the differences between these services?

Are Human Translators Still Needed In The Age of AI?

Machine translation has already left an irreversible mark on the translation industry. But how far can it go, and at what point will human intervention become unnecessary?