Booking.com Lawsuit: How Hotels Can Reclaim Digital Strategy

The class action lawsuit is a clarion call for hotels to invest into website SEO and translation.

Translating SEO Methods for the GEO Era

From keywords to backlinks and content creation, everything we know about SEO will have to be adapted to AI optimization.

GEO: Chatgpt’s Prompt Suggestions Are the First Step

ChatGPT rolled out its prompt suggestion feature in early 2025, represnting the first actionable tool to engage in effective GEO.

GEO Is a Misleading Term Leading to Doomed Recycled SEO Tactics

Generative Engine Optimization, promising to supersede SEO, is a fundamentally flawed term and is leading marketers to apply failed SEO tactics to AI systems.

Why Marketing Translation and Transcreation Depends on Human Creativity

There is a stark difference between translation and transcreation, and while it’s likely that the former will continue to face the onslaught of AI, the latter will continue to be a human discipline.

Writing Copy for Websites: Balancing Narrative, Branding, SEO, and More

The three pillars of successful website copy requires the creative and independent thinking that only human copywriters excel at.