Why Marketing Translation and Transcreation Depends on Human Creativity

There is a stark difference between translation and transcreation, and while it’s likely that the former will continue to face the onslaught of AI, the latter will continue to be a human discipline.

Writing Copy for Websites: Balancing Narrative, Branding, SEO, and More

The three pillars of successful website copy requires the creative and independent thinking that only human copywriters excel at.